Asia Pacific Internet Population & NZ Online Ad Spend in 2007
March usually means it is time for end of previous year research and figures. We now have plenty of statistics on offer from 2007! Very few people like statistical figures, but I love them :-)
There were 6.6 billion world population in 2007 and about 1.15 billion (17.5%) were regular Internet users.
In 2008, Asia Pacific region will top 500 million Internet users and we’ll see China overtake the US as the most popular Internet nation in the world.
According to eMarketer, by 2012, almost 50% of the world’s Internet population will live in the Asia Pacific area. The share of the world’s Internet users in North American and Europe will fall, although absolute numbers will continue to grow, as the share of users in Latin America and the Asia Pacific region both grow.
Countries including China, Russia, India, Brazil and Mexico will be the primary drivers of worldwide Internet user growth over the next five years. As I manage international PPC campaigns, I have found strong growth in those countries in the last couple of years.
Let’s take a look at the New Zealand online market… Online advertising spending in 2007 hit $135.16 million, or 5.8% of the total advertising market, according to IAB. However, online advertising share is over 10% in the US and over 15% in UK. Well, we’re growing, but still have plenty of room to catch up!
In New Zealand, online advertising is now the fifth largest advertising channel after newspaper (35.4%), TV (28%), radio (11.7%) and magazines (10.9%).
We’re confident that in 2008 there will be continued growth in online advertising. We believe that online advertising spend will continue to grow in NZ and the Asia Pacific region will become stronger and stronger in the online world market. Go NZ! Go Asia Pacific!
Images by Onlinemarketer