Author Archives: ravi

5 Good Alternatives to Google Adwords

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Hi all,
Pay per click advertising has proved to be a fantastic cashcow for Google with Adwords proving to be its flagship revenue generator. Yahoo Search Marketing and Microsfot AdCenter, the ppc networks offered by Yahoo and MSN respectively,  have also tasted success though not on the same scale as the Google Adwords program.

As far as the advertiser is concerned, there is not much joy when it comes to click costs for the keywords they target in their ppc campaigns. Unlike the stock market where crashes occur, the prices of keywords have been going up steadily and there is no possibility of them coming down in future.  It is not fair to expect every advertiser to know the intricacies of PPC marketing and factors like quality score, targeting and relevancy.

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Caffeine – New Generation Google Search Infrastructure

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Hi everyone,
Caffeine is the latest offering from Google which has to do with the next generation architecture for web search. Crawling large sections of the web and indexing the pages of sites is most vital for a good web search engine.

The next step would be to determine the reputation of the indexed pages and finally rank and return the most relevant pages in response to users’ search queries. Google spends a lot on resources (hardware) in carrying out crawling and indexing operations. It is quite expensive and this explains the reason why there are only 3 major search engines capapble of doing this and providing these results to secondary sites for a fee.

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Article Marketing – Still Part Of Core SEO?

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Hi all,
In today’s post, I am discussing the relevance of article marketing and article directories in the context of SEO. A pretty common refrain is that submission to article directories is not valued anymore by the search engines even though it is one of the best ways of gaining a one way link with anchor text of your choice to your site. Continue reading →

Bing And Yahoo Announce New Search Deal

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HI all,
The latest search deal between Yahoo and Microsoft has galvanised the SEO world for another bout of dynamics that will impact on the future of the search industry. The deal between Yahoo and Bing is to last for 10 years but the complete implementation will take atleast 2 years. Continue reading →

Is Reciprocal Linking Relevant Today?

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Hi all,
Reciprocal linking is one of the most used methods to obtain links to a site to the point that it has lost some of its sheen due to excessive abuse. The web is still an untamed jungle in many ways and automotive sites linking to bridal wear sites can still be found. Continue reading →

5 Ways Of Link Building- Warning: Sweat Involved

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Hi all,
This post aims to uncover the various ways in which you can build your external linking profile or backlinks (links pointing to your site from external sources to your site) in a decent way where you have the right to earn a link and not go about begging for it. Continue reading →

How To Select Good CMS In SEO Context For Small Business Website

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Hi everyone,
Most small business owners invest time and money in their small business website when they decide to join the internet bandwagon. More often than not, their first point of call is a designer who helps them set up a CMS (Content Management System) so that the owner can add, edit and delete content on the site. Most times, this is an open source CMS. The site can be a plain vanilla type website or an ecommerce site. Continue reading →

How To Do Effective Keyword Research

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Hi folks,

Keyword research is the most crucial part of the entire search engine optimisation process in bulding a well optimised website. It is the same as laying a strong foundation for a beautiful mansion. What amazes me most is that many sites are built with swish designs and coolest scripts doing funkly things. When it comes to choice of keywords used to target the audience for the industry in which the business operates, it turns out to be an absolute disaster. Continue reading →

Copywriting

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Hi everyone,
Today I am focusing on copywriting that keeps both humans and Googlebot happy. Content is still king on the web and good quality content accrues awesome benefits over time. It keeps readers engaged, its uniqueness makes the search engine bots sit up and take notice and it is a fantastic source of good inbound links.

The copy should be good enough (to spiders) to make the cut and be ranked on top of the Search Engine Result Pages (SERPs) and the title and description of your listing should be inviting enough to be clicked by users.

A good thorough keyword research clearly indicates the demand and supply of the market of your choice in the form of searches made per day or per month and the number of competing sites on Google respectively. A keyword phrase particular to your industry that has an optimal supply and demand ratio should be an ideal term to target by way of a keyword focussed content page (KFCP) or money pages in short.
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5 Ways Of Introducing Your Small Business Website To Google

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Hi all,
I am writing this post in the hope that small mum and dad companies trying to establish themselves in the New Zealand search space will read this and understand the importance of getting their sites introduced to Google.

It is a sad but true fact that a website does not even appear in the Google Index even after the site owner has spent money building the site and hosting it on cyberspace. If you are in this position, you must be frustrated to the limit. I am outlining five simple methods of introducing your site to Google by which I mean that you are letting Google know that your site is very much alive in the cyberspace and making Google take notice of you.
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