Category Archives: Blogging

You might guess that we’re big fans of blogs and blogging as a content and communications strategy here. This category includes all our posts related to blogs and blogging.

PPC Landing Page That Converts

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Hi all,
Landing page is one of the most important aspects of Pay per click (PPC) marketing on the Google Adwords network. After the initial keyword research and the creation of ad copy, you must have ads that are well targeted, great call to action and relevant to your industry and geotargeted to your target audience.

Each ad group in each of your campaigns must have a corresponding landing page that talks only about the product or service advertised in that specific ad. For exampe, if you are selling blue widgets, your landing page copy must address only blue widgets. This increases the relevancy of the whole process as the user gets to click on the ad of her choice and finds relevant content on the landing page that is in sync with the ad itself.

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Google Rankings – Link Factors

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Hi everyone,
I am discussing inbound link factorsand their impact on rankings in the Google SERPs. This deals with how Google weights links coming in to a page on a given site from other external sites. The clickable text in a link is called anchor text.

For Google, the anchor text of a link coming from an external site is a confirmation of the actual intent of the recipient page. Rand at SEOmoz discusses link attributes with 37 top SEO gurus.

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High Google Rankings-Site/Domain Factors

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Hi everyone,
Today, I am discussing the factors that affect Google rankings for a page based on the site/domain of which it forms a part. The authority of a domain forms an important part of achieving high rankings on the Google SERPs. Rand at SEOmoz gets the input from the top 37 gurus in the organic search engine optimisation field.

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Top Google Ranking Factors – Page Attributes

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Hi everyone,
Today, I will be looking at the attributes that Google takes into consideration when analysisng a web page independent of keywords for ranking on its SERPs. Rand has consulted the top organic SEO gurus and collated their views on the page attributes that affect the rankings on Google SERPs.

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Top Google Search Engine Ranking Factors-Keyword Use

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Hi everyone,
Rand Fishkin at SEOmoz has put together in his recent post the collective wisdom of the top 37 organic search engine optimisation professionals on search engine ranking factors that play a part in the ranking of results on Google. He states clearly that this is in no way reverse engineering of the Google algorithm. Let us have a look at keyword use factors to start with.

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First Click For Free

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Hi everyone,
The post today is about Google’s  recently released feature called First Click For Free which started off with Google News search results. This helps publishers provide premium content to users free of cost.

The subscription model is a huge hit on the web and users pay on a monthly basis to access top quality information written by gurus in their respective fields be it internet marketing, seo or PLR articles.

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Next Frontier In Search Marketing

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Hi all,
If you are a big fan of search marketing, you will be surprised to know that newspaper advertising amounted to $35 billion and TV advertising was a whopping $70 billion in the US in 2008. To a search marketer, this is pure anathema in that the advertising mediums are diverse and the campaigns cannot be measured accurately. Is the huge spend really worth it, you may ask. This post is based on an article by Sramana Mita at Forbes.com

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Serving Content Based On IP Address & Cookies

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Continuing the interview between Eric Enge and John Mueller, Eric addresses the issue of serving content based on IP address to differentiate between users speaking different languages and content dealing with country specific issues.

A good example of the latter would be serving a listing of products for users in Auckland and a different set of products for users in Christchurch on the basis that consumer preferences are quite different.

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Intent Is Most Important In SEO

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Hi everyone,
Continuing with the Eric Enge and John Mueller interview, we analyse various circumstances that give rise to showing a certain piece of content to Googlebot and different content to users. This can be done inadvertently by a webmaster or with a view to manipulating the search engines. John Mueller from Google confirms that it is the intent behind the action when fraudulent activity is detected on a website.

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Cloaking As It Stands Today From Google Viewpoint

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Hi everyone,

The idea for posts this week stems from an interview between Eric Enge and John Mueller, a Webmaster Trends Analyst at Google Zurich. It is an eye opener in many ways. The dynamic nature of the search engine optimisation field keeps practitioners on their toes all the time.  Let us visit the concepts of cloaking as it stands today.

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