Articles about Ravi Venkatesan

Hi all,
My post today covers a less discussed but critical aspect of  how pay per click account history can affect the Google Adwords quality score. The ppc account history of your campaigns is the recording of the clicks, costs, CTRs and all other performance factors relating to your ads from the date of inception of your Adwords account to date.

Good targeted and relevant keywords are vital to the healthy performance of any pay per click campaign. Not all keywords are created equal. In a campaign, some keywords outperform the others. It is a publicly discussed fact that poorly performing keywords can bring down the quality score of an otherwise decently performing campaign. The crux of the issue is: Is it wise to delete the poor performers or move those keywords to new ad groups under new ads?

(more…)

Hi all,
Continuing on the Pay Per Click (PPC) post on Pay per click landing pages that convert, I will be looking at the important factors that influence Google Adwords Quality Score. This score measures the relevance of the keywords that form a tightly knit ad that in turn is relevant to a landing page. The higher the targeting and the relevancy along the chain, the greater is the quality score.

Quality score is important in determining the ad rank using the formula Ad rank = Quality Score * Maximum Cost Per Click (CPC). A higher quality score can still give your ad a higher rank if the cost per click is reasonable. For ads with poor quality score, the ad rank can be increased if the cost per click is hiked up. This leads to the advertiser paying through his nose which is certainly a recipe for disaster in the long run.

(more…)

Hi all,
Landing page is one of the most important aspects of Pay per click (PPC) marketing on the Google Adwords network. After the initial keyword research and the creation of ad copy, you must have ads that are well targeted, great call to action and relevant to your industry and geotargeted to your target audience.

Each ad group in each of your campaigns must have a corresponding landing page that talks only about the product or service advertised in that specific ad. For exampe, if you are selling blue widgets, your landing page copy must address only blue widgets. This increases the relevancy of the whole process as the user gets to click on the ad of her choice and finds relevant content on the landing page that is in sync with the ad itself.

(more…)

Hi everyone,
We will look at factors that may prevent the search engine spiders from crawling the pages of a site or affect a site’s rankings on the Google SERPs. The views of the top 37 SEO practitioners are collated by Rand Fishkin of SEOmoz.
(more…)

Hi everyone,
I am discussing inbound link factorsand their impact on rankings in the Google SERPs. This deals with how Google weights links coming in to a page on a given site from other external sites. The clickable text in a link is called anchor text.

For Google, the anchor text of a link coming from an external site is a confirmation of the actual intent of the recipient page. Rand at SEOmoz discusses link attributes with 37 top SEO gurus.

(more…)

Hi everyone,
Today, I am discussing the factors that affect Google rankings for a page based on the site/domain of which it forms a part. The authority of a domain forms an important part of achieving high rankings on the Google SERPs. Rand at SEOmoz gets the input from the top 37 gurus in the organic search engine optimisation field.

(more…)

Hi everyone,
Today, I will be looking at the attributes that Google takes into consideration when analysisng a web page independent of keywords for ranking on its SERPs. Rand has consulted the top organic SEO gurus and collated their views on the page attributes that affect the rankings on Google SERPs.

(more…)

Hi everyone,
Rand Fishkin at SEOmoz has put together in his recent post the collective wisdom of the top 37 organic search engine optimisation professionals on search engine ranking factors that play a part in the ranking of results on Google. He states clearly that this is in no way reverse engineering of the Google algorithm. Let us have a look at keyword use factors to start with.

(more…)

Hi everyone,
The post today is about Google’s  recently released feature called First Click For Free which started off with Google News search results. This helps publishers provide premium content to users free of cost.

The subscription model is a huge hit on the web and users pay on a monthly basis to access top quality information written by gurus in their respective fields be it internet marketing, seo or PLR articles.

(more…)

Hi all,
If you are a big fan of search marketing, you will be surprised to know that newspaper advertising amounted to $35 billion and TV advertising was a whopping $70 billion in the US in 2008. To a search marketer, this is pure anathema in that the advertising mediums are diverse and the campaigns cannot be measured accurately. Is the huge spend really worth it, you may ask. This post is based on an article by Sramana Mita at Forbes.com

(more…)