Category Archives: Natural Search

Relationship Between Trust And Link Building

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Hi everyone,

Today I am going to dwell on the role of trust and the way search engines perceive it in the light of link building. Trust is a much bandied word in the search engine industry and it directly relates to the trust acquired by a domain.

When a site is penalised, one of the most important things to check is if the site is still in good neighbourhood. In other words, the links pointing from the site to questionable areas (read untrustworthy sites) on the web can be a reason. This is strikingly similar to the societal analogy – You are judged by the company you keep.

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Google Squared – Great Concept From Searchology

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Hi all,
Google Squared is a concept in the anvil and is due for launch under Google Labs later this month.

When you type in a search query in Google, a useful Square is built around the query. For example, if you typed in “small cats”, the first row in the square can have the result miniature cats, a variety of Persian cats. There can be other varieties of small cats returned in other rows.

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Search and Brand Marketing

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search and brand marketing

[an abbreviated version of this article first appeared in the Febuary issue of Admedia magazine]

Let me state at the outset that I am a card-carrying member of the direct response school of search marketing, an unapologetic advocate for spending more on search and less on everything else. I got this way because I was responsible for making a return on online marketing budgets and over time I found that search consistently delivered the results. Simple. Continue reading →

Search Options – Google Searchology 2009

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Hi all,
Continuing with the discussion of  latest offerings from Google Searchology 2009, the discussion today is centred around Google Search Options.

Google Search Options is a useful feature that lets you refine your search results using various options. If you do a search for digital cameras on Google, just above the search results, you can see a link Show Options
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Google Ready To Support Rich Microformats

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Hi all,
The annual Google Searchology conference opened up to a select audience with Google revealing their latest offerings in the search space.

In previous years, Google introduced personalised search and universal search through this event. This year is no different with lots of interesting features in the anvil.

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Geolocation and International Targeting Issues – Part 2

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Hi all,
Continuing from where we let off last week, if you have an idea of targeting users in both Australia and New Zealand, then there are a couple of ways you can go about it depending on the circumstances.

If you have a .com domain as in www.site.com, then you can create sub-folders and target New Zealand as in www.site.com/nz and target Australia as in www.site.com/au
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Geolocation and International Targeting Issues

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The subject discussed today is a hot potato in that there is intense debate and discussion whenever this topic comes up. Most SEO professionals would admit that there are several opinions floating around when it comes to targeting an international audience using a single domain and/or using multiple country specific domains.

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SEO Success Does Not Come Easy

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Hi everyone,
A successful search engine optimisation (SEO) campaign takes time and effort.

Just as Rome was not built in one day, a successful SEO campaign equates to hard work in terms of clean site design, good linking architecture, use of clean code and intelligent use of h# tags.

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New Addition to Netconcepts SEO Team

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Hi all,
I am Ravi Venkatesan, senior SEO consultant and the latest addition to the Search marketing team at Netconcepts in Auckland, New Zealand.

I have around 9 years experience in the search marketing field and am adept at both organic search engine optimisation(SEO) and pay per click (PPC) marketing.

I have worked on a variety of projects ranging from accounting and legal fields to ecommerce and New Zealand travel and tourism projects with a huge dose of social media marketing.

I am an avid learner and keep up with the latest trends of the incredibly dynamic search marketing field that is growing astronomically with each passing day. I am looking forward to working with the clients of Netconcepts and use my knowledge gleaned over the past many years to the best of my ability to achieve clients’ and company expectations.

Cheers
Ravi Venkatesan

When the going gets tough…

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Just last might I was reflecting to a friend that we had been unexpectedly busy recently with lots of enquiries, proposals and statements of work going out the door, many of them related to search marketing and SEO in particular. Then this morning I read Rand Fishkin’s post over at SEOmoz:

In the last 6 weeks, SEOmoz has received a higher than normal volume of requests for consulting. Alongside that, we’ve been getting calls from venture capital firms out of the blue - seven to date – asking either about investments they’re considering in the SEO sphere (and requesting insight) or literally asking whether SEOmoz would like to take more capital to grow (post about that coming soon). And it’s not just us. The jobs and contracts section of the Marketplace has been humming in November, and anecdotal conversations with other SEO firms tell me there’s quite a bit of business to be had for both in-house and external SEOs.

Read the full post: Why Companies are Investing in SEO During the Economic Downturn

One thing that really rings true for me is his point about interest in SEO being driven by paid search marketing. With the ROI on PPC being so immediate and accountable it is only natural for Marketing Managers to start asking about the other 70% of search queries which don’t result in a click on a paid listing. How good would it be for your business if you could rank top 10 for those?