As a small business community, New Zealand business owners have a strong tendency to complete the do-it-yourself angle with everything we can, including marketing and publicity for our own business’ media releases. Helping small businesses understand and facilitate the use of media releases (often also known as a press release or news release) in the New Zealand market is a challenging thing to do given the wide experience levels of small business owners.
That said, many small businesses have cottoned-on to the changing scene online where businesses themselves are becoming the publishers of content with media outlets willingly promoting their business material, particularly when it’s of public interest (or a low news day).