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	<title>Online MarketerOnline Marketer</title>
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	<link>http://www.onlinemarketer.co.nz</link>
	<description>Online Marketing News, Views &#38; Commentary</description>
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		<title>Media Release Marketing Tips For Small Business</title>
		<link>http://www.onlinemarketer.co.nz/media-release-marketing-tips-for-small-business/</link>
		<comments>http://www.onlinemarketer.co.nz/media-release-marketing-tips-for-small-business/#comments</comments>
		<pubDate>Fri, 27 May 2011 04:00:26 +0000</pubDate>
		<dc:creator>gary</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[media releases]]></category>

		<guid isPermaLink="false">http://www.onlinemarketer.co.nz/?p=674</guid>
		<description><![CDATA[As a small business community, New Zealand business owners have a strong tendency to complete the do-it-yourself angle with everything we can, including marketing and publicity for our own business’ media releases. Helping small businesses understand and facilitate the use of media releases (often also known as a press release or news release) in the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Power of anchor text and internal linking</title>
		<link>http://www.onlinemarketer.co.nz/power-of-anchor-text-and-internal-linking/</link>
		<comments>http://www.onlinemarketer.co.nz/power-of-anchor-text-and-internal-linking/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 10:52:31 +0000</pubDate>
		<dc:creator>charles</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Natural Search]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.onlinemarketer.co.nz/?p=665</guid>
		<description><![CDATA[I often have conversations with clients about the importance of good internal linking and anchor text, and recently I saw a great example of the power of both these things. RV World sell a variety of parts and accessories into the motorhome, caravan and RV markets. They have a great site which already ranks pretty [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Give a Link for Christmas</title>
		<link>http://www.onlinemarketer.co.nz/give-a-link-for-christmas/</link>
		<comments>http://www.onlinemarketer.co.nz/give-a-link-for-christmas/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 21:05:59 +0000</pubDate>
		<dc:creator>dirk</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.onlinemarketer.co.nz/?p=560</guid>
		<description><![CDATA[To celebrate Christmas this year, we decided to give $1,000 and help build links to a number of our favourite causes. We came up with the concept of ‘Give a Link for Christmas’ where an email was sent out to our customers, thanking them for their support in 2009 and encouraging them to link to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Good Alternatives to Google Adwords</title>
		<link>http://www.onlinemarketer.co.nz/good-alternatives-to-google-adwords/</link>
		<comments>http://www.onlinemarketer.co.nz/good-alternatives-to-google-adwords/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 23:48:40 +0000</pubDate>
		<dc:creator>ravi</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[alternatives to google adwords]]></category>
		<category><![CDATA[cost per click (CPC)]]></category>
		<category><![CDATA[facebook advertising]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[msn adcenter]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[ppc marketing]]></category>
		<category><![CDATA[quality score]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[stumbleupon advertising]]></category>
		<category><![CDATA[targeting]]></category>
		<category><![CDATA[Yahoo search marketing (ysm)]]></category>

		<guid isPermaLink="false">http://www.onlinemarketer.co.nz/?p=551</guid>
		<description><![CDATA[Hi all, Pay per click advertising has proved to be a fantastic cashcow for Google with Adwords proving to be its flagship revenue generator. Yahoo Search Marketing and Microsfot AdCenter, the ppc networks offered by Yahoo and MSN respectively,  have also tasted success though not on the same scale as the Google Adwords program. As [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Caffeine &#8211; New Generation Google Search Infrastructure</title>
		<link>http://www.onlinemarketer.co.nz/caffeine-new-generation-google-search-infrastructure/</link>
		<comments>http://www.onlinemarketer.co.nz/caffeine-new-generation-google-search-infrastructure/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 22:28:00 +0000</pubDate>
		<dc:creator>ravi</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Natural Search]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Caffeine search index]]></category>
		<category><![CDATA[crawling]]></category>
		<category><![CDATA[google search infrastructure]]></category>
		<category><![CDATA[indexing]]></category>

		<guid isPermaLink="false">http://www.onlinemarketer.co.nz/?p=539</guid>
		<description><![CDATA[Hi everyone, Caffeine is the latest offering from Google which has to do with the next generation architecture for web search. Crawling large sections of the web and indexing the pages of sites is most vital for a good web search engine. The next step would be to determine the reputation of the indexed pages [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Article Marketing &#8211; Still Part Of Core SEO?</title>
		<link>http://www.onlinemarketer.co.nz/article-marketing-still-part-of-core-seo/</link>
		<comments>http://www.onlinemarketer.co.nz/article-marketing-still-part-of-core-seo/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 22:48:22 +0000</pubDate>
		<dc:creator>ravi</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Natural Search]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[article directories]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[article submission automation]]></category>
		<category><![CDATA[auckland search engine optimisation]]></category>
		<category><![CDATA[auckland seo]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[future of article marketing]]></category>
		<category><![CDATA[good quality content]]></category>
		<category><![CDATA[netconcepts new zealand]]></category>
		<category><![CDATA[one way link]]></category>

		<guid isPermaLink="false">http://www.onlinemarketer.co.nz/?p=521</guid>
		<description><![CDATA[Hi all, In today&#8217;s post, I am discussing the relevance of article marketing and article directories in the context of SEO. A pretty common refrain is that submission to article directories is not valued anymore by the search engines even though it is one of the best ways of gaining a one way link with [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bing And Yahoo Announce New Search Deal</title>
		<link>http://www.onlinemarketer.co.nz/bing-and-yahoo-announce-new-search-deal/</link>
		<comments>http://www.onlinemarketer.co.nz/bing-and-yahoo-announce-new-search-deal/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 23:55:20 +0000</pubDate>
		<dc:creator>ravi</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Natural Search]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Bing and Yahoo search deal]]></category>
		<category><![CDATA[bing local]]></category>
		<category><![CDATA[bing local listing center]]></category>
		<category><![CDATA[bing vs google]]></category>
		<category><![CDATA[bing webmaster tools]]></category>
		<category><![CDATA[boss]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[msn adcenter]]></category>
		<category><![CDATA[search market share]]></category>
		<category><![CDATA[siteexplorer]]></category>
		<category><![CDATA[yahoo search monkey]]></category>

		<guid isPermaLink="false">http://www.onlinemarketer.co.nz/?p=517</guid>
		<description><![CDATA[HI all, The latest search deal between Yahoo and Microsoft has galvanised the SEO world for another bout of dynamics that will impact on the future of the search industry. The deal between Yahoo and Bing is to last for 10 years but the complete implementation will take atleast 2 years. Bing will be the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Reciprocal Linking Relevant Today?</title>
		<link>http://www.onlinemarketer.co.nz/is-reciprocal-linking-relevant-today/</link>
		<comments>http://www.onlinemarketer.co.nz/is-reciprocal-linking-relevant-today/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 00:05:09 +0000</pubDate>
		<dc:creator>ravi</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Natural Search]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[anchor text of inbound links]]></category>
		<category><![CDATA[auckland search engine optimisation]]></category>
		<category><![CDATA[auckland seo company]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[natural linking]]></category>
		<category><![CDATA[netconcepts]]></category>
		<category><![CDATA[reciprocal linking]]></category>
		<category><![CDATA[role of anchor text]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[votes from external sites]]></category>

		<guid isPermaLink="false">http://www.onlinemarketer.co.nz/?p=514</guid>
		<description><![CDATA[Hi all, Reciprocal linking is one of the most used methods to obtain links to a site to the point that it has lost some of its sheen due to excessive abuse. The web is still an untamed jungle in many ways and automotive sites linking to bridal wear sites can still be found. There [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 Ways Of Link Building- Warning: Sweat Involved</title>
		<link>http://www.onlinemarketer.co.nz/ways-of-link-building/</link>
		<comments>http://www.onlinemarketer.co.nz/ways-of-link-building/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 23:28:36 +0000</pubDate>
		<dc:creator>ravi</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Natural Search]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[article submission]]></category>
		<category><![CDATA[auckland link building]]></category>
		<category><![CDATA[auckland seo company]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[directory submission]]></category>
		<category><![CDATA[domain diversity]]></category>
		<category><![CDATA[external profile]]></category>
		<category><![CDATA[good neighbourhood profile]]></category>
		<category><![CDATA[kickass content]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[reciprocal link building]]></category>
		<category><![CDATA[using social media]]></category>
		<category><![CDATA[web 2.0 properties]]></category>

		<guid isPermaLink="false">http://www.onlinemarketer.co.nz/?p=504</guid>
		<description><![CDATA[Hi all, This post aims to uncover the various ways in which you can build your external linking profile or backlinks (links pointing to your site from external sources to your site) in a decent way where you have the right to earn a link and not go about begging for it. Most web site [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How To Select Good CMS In SEO Context For Small Business Website</title>
		<link>http://www.onlinemarketer.co.nz/how-to-select-good-cms-in-seo-context-for-small-business-website/</link>
		<comments>http://www.onlinemarketer.co.nz/how-to-select-good-cms-in-seo-context-for-small-business-website/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 02:19:34 +0000</pubDate>
		<dc:creator>ravi</dc:creator>
				<category><![CDATA[Natural Search]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[auckland seo firm]]></category>
		<category><![CDATA[cms for small business website]]></category>
		<category><![CDATA[content duplication]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[meta description]]></category>
		<category><![CDATA[mod rewrite function]]></category>
		<category><![CDATA[netoncepts]]></category>
		<category><![CDATA[page title]]></category>
		<category><![CDATA[search engine friendly url]]></category>
		<category><![CDATA[search engine indexing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search engine ranking]]></category>
		<category><![CDATA[sef urls]]></category>
		<category><![CDATA[selecting a cms]]></category>
		<category><![CDATA[url structure]]></category>

		<guid isPermaLink="false">http://www.onlinemarketer.co.nz/?p=496</guid>
		<description><![CDATA[Hi everyone, Most small business owners invest time and money in their small business website when they decide to join the internet bandwagon. More often than not, their first point of call is a designer who helps them set up a CMS (Content Management System) so that the owner can add, edit and delete content [...]]]></description>
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		<slash:comments>1</slash:comments>
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