Checkout this search query on Google.co.nz….
Searching on google.co.nz, selecting pages from New Zealand, and using a query which makes it pretty clear what I am looking for, you’d think Google would know which set of local results to show. Notice anything wrong?
I’m sure Birkenhead in Merseyside (UK) is a lovely place, but it is about 12,000miles from where I am interested in, namely Birkenhead, Auckland. Here’s the screenshot:
click to enlarge
Thankfully local business directories Finda and Yellow are ranking strongly :)