Comments on: Intent Driven Marketing http://www.onlinemarketer.co.nz/intent-driven-marketing/ Online Marketing News, Views & Commentary Thu, 18 Mar 2010 18:05:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: SEO Seattle http://www.onlinemarketer.co.nz/intent-driven-marketing/comment-page-1/#comment-247 SEO Seattle Tue, 09 Sep 2008 20:47:00 +0000 http://www.onlinemarketer.co.nz/intent-driven-marketing/#comment-247 It is pretty amazing that despite how effective a well-run PPC campaign can be, it's very difficult to convince clients of this. And this is despite showing very quantifiable results that PROVE it worthwhile. Granted, a poorly run and managed PPC campaign can drain the bottom line very fast! It is pretty amazing that despite how effective a well-run PPC campaign can be, it’s very difficult to convince clients of this. And this is despite showing very quantifiable results that PROVE it worthwhile. Granted, a poorly run and managed PPC campaign can drain the bottom line very fast!

]]> By: If you are interested in search… http://www.onlinemarketer.co.nz/intent-driven-marketing/comment-page-1/#comment-190 If you are interested in search… Wed, 16 Jul 2008 20:42:12 +0000 http://www.onlinemarketer.co.nz/intent-driven-marketing/#comment-190 [...] post goes on to talk about one of my favorite topics, searcher intent, but one of the take aways for me was the reminder that Google not only has to solve the problem of [...] [...] post goes on to talk about one of my favorite topics, searcher intent, but one of the take aways for me was the reminder that Google not only has to solve the problem of [...]

]]> By: charles http://www.onlinemarketer.co.nz/intent-driven-marketing/comment-page-1/#comment-182 charles Sun, 22 Jun 2008 23:56:05 +0000 http://www.onlinemarketer.co.nz/intent-driven-marketing/#comment-182 Hi Doug, The average cost per click for any given keyword will depending entirely on the competition for that given keyword...it really does range enormously from market to market, so you can literally pay anything from $0.05-0.10/click right up to $10.00-20.00 or more per click for something really competitive. Of course what any one is prepared to pay depends on what kind of conversion rate they can achieve from that traffic and what the sales are worth to them. Cheers, Charles Hi Doug,

The average cost per click for any given keyword will depending entirely on the competition for that given keyword…it really does range enormously from market to market, so you can literally pay anything from $0.05-0.10/click right up to $10.00-20.00 or more per click for something really competitive.

Of course what any one is prepared to pay depends on what kind of conversion rate they can achieve from that traffic and what the sales are worth to them.

Cheers,

Charles

]]> By: Doug Bell http://www.onlinemarketer.co.nz/intent-driven-marketing/comment-page-1/#comment-136 Doug Bell Wed, 16 Apr 2008 04:31:55 +0000 http://www.onlinemarketer.co.nz/intent-driven-marketing/#comment-136 Hi, I am interested to know what minimum CPM or CPC rates are being paid here in NZ for keyword advertising such as mentioned in this article, especially keywords located in email, chat rooms, blogs and instant messages. Hi, I am interested to know what minimum CPM or CPC rates are being paid here in NZ for keyword advertising such as mentioned in this article, especially keywords located in email, chat rooms, blogs and instant messages.

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