Netconcepts has heard from MSN Live that they are currently going through a backlink update. If you are wondering why the number of incoming links to your website reported by MSN has either dropped or increased hugely, this is due to the update. Some of our clients have had a drop of roughly 40% in backlinks reported. However, another client saw an increase of approximately 35%.
MSN Live’s update is split into chunks and they introduce some randomness to thwart spammers. A partial backlink update was occurring over the last day or so. The updating of backlinks precedes the ranking update usually by approximately a week. This means that you will find your website rankings in MSN Live to change shortly.
The MSN Live backlink update will not affect those websites focusing solely on the