Netconcepts In The Business Herald Today
Debbie Mayo-Smith wrote an article today in the NZ Herald’s Business Herald paper titled “When Google seeks, make sure your website is what it discovers”. Unfortunately I can’t link to it right now because NZ Herald has not made this particular story available online.
Debbie makes good points that the typical brief when designing a website is “make my site look good” and that making a website search engine friendly is often not even considered throughout that process. It’s a shame because many businesses are investing a lot of money into their websites to find out that it is filled with good looking pictures and design, but it can not be accessed by search engines like Google.
Dave Cooper from Netconcepts was referred to by Debbie as being “brilliant” when he offered the following advice when building and marketing a website on the Internet…
- Incoming links are the most important element
- Use Words, not graphics
- Make each page unique in keywords
- The page title is the most important part of the page
- Use heading attributes - search engines place importance on these
- Give your homepage the most attention as it is the most important
- Use keyword rich site maps
- Do not use complex URL structures that include parameters like &, % and ?
These tips are only the basics of natural search marketing. As your website technology requirements become more complex and competitive within your online market, more advanced strategies are required to gain the visibility in search engines that generate bottom line results.