Hi everyone,
Today, I will be looking at the attributes that Google takes into consideration when analysisng a web page independent of keywords for ranking on its SERPs. Rand has consulted the top organic SEO gurus and collated their views on the page attributes that affect the rankings on Google SERPs.
Top Google Ranking Factors – Page Attributes
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Top Google Search Engine Ranking Factors-Keyword Use
Hi everyone,
Rand Fishkin at SEOmoz has put together in his recent post the collective wisdom of the top 37 organic search engine optimisation professionals on search engine ranking factors that play a part in the ranking of results on Google. He states clearly that this is in no way reverse engineering of the Google algorithm. Let us have a look at keyword use factors to start with.
First Click For Free
Hi everyone,
The post today is about Google’s recently released feature called First Click For Free which started off with Google News search results. This helps publishers provide premium content to users free of cost.
The subscription model is a huge hit on the web and users pay on a monthly basis to access top quality information written by gurus in their respective fields be it internet marketing, seo or PLR articles.
Next Frontier In Search Marketing
Hi all,
If you are a big fan of search marketing, you will be surprised to know that newspaper advertising amounted to $35 billion and TV advertising was a whopping $70 billion in the US in 2008. To a search marketer, this is pure anathema in that the advertising mediums are diverse and the campaigns cannot be measured accurately. Is the huge spend really worth it, you may ask. This post is based on an article by Sramana Mita at Forbes.com
Serving Content Based On IP Address & Cookies
Continuing the interview between Eric Enge and John Mueller, Eric addresses the issue of serving content based on IP address to differentiate between users speaking different languages and content dealing with country specific issues.
A good example of the latter would be serving a listing of products for users in Auckland and a different set of products for users in Christchurch on the basis that consumer preferences are quite different.
Intent Is Most Important In SEO
Hi everyone,
Continuing with the Eric Enge and John Mueller interview, we analyse various circumstances that give rise to showing a certain piece of content to Googlebot and different content to users. This can be done inadvertently by a webmaster or with a view to manipulating the search engines. John Mueller from Google confirms that it is the intent behind the action when fraudulent activity is detected on a website.
Cloaking As It Stands Today From Google Viewpoint
Hi everyone,
The idea for posts this week stems from an interview between Eric Enge and John Mueller, a Webmaster Trends Analyst at Google Zurich. It is an eye opener in many ways. The dynamic nature of the search engine optimisation field keeps practitioners on their toes all the time. Let us visit the concepts of cloaking as it stands today.
Relationship Between Trust And Link Building
Hi everyone,
Today I am going to dwell on the role of trust and the way search engines perceive it in the light of link building. Trust is a much bandied word in the search engine industry and it directly relates to the trust acquired by a domain.
When a site is penalised, one of the most important things to check is if the site is still in good neighbourhood. In other words, the links pointing from the site to questionable areas (read untrustworthy sites) on the web can be a reason. This is strikingly similar to the societal analogy – You are judged by the company you keep.
Google Adopts Liberal Trademark Policy In Adwords Copy
Hi everyone,
In a major move, early this month, Google has lifted restrictions in 190 countries for using trademarks in Adwords copy. Last year, restrictions were removed from UK and Ireland (the only countries in Europe) with the view that the legal rules were pretty similar to that of the US when it comes to using trademarks as a trigger to show ads in Adwords network.
Google Squared – Great Concept From Searchology
Hi all,
Google Squared is a concept in the anvil and is due for launch under Google Labs later this month.
When you type in a search query in Google, a useful Square is built around the query. For example, if you typed in “small cats”, the first row in the square can have the result miniature cats, a variety of Persian cats. There can be other varieties of small cats returned in other rows.