[an abbreviated version of this article first appeared in the Febuary issue of Admedia magazine]
Let me state at the outset that I am a card-carrying member of the direct response school of search marketing, an unapologetic advocate for spending more on search and less on everything else. I got this way because I was responsible for making a return on online marketing budgets and over time I found that search consistently delivered the results. Simple. Continue reading
Hi all,
Continuing with the discussion of latest offerings from Google Searchology 2009, the discussion today is centred around Google Search Options.
Google Search Options is a useful feature that lets you refine your search results using various options. If you do a search for digital cameras on Google, just above the search results, you can see a link Show Options
Continue reading
Hi all,
The annual Google Searchology conference opened up to a select audience with Google revealing their latest offerings in the search space.
In previous years, Google introduced personalised search and universal search through this event. This year is no different with lots of interesting features in the anvil.
Hi all,
Continuing from where we let off last week, if you have an idea of targeting users in both Australia and New Zealand, then there are a couple of ways you can go about it depending on the circumstances.
If you have a .com domain as in www.site.com, then you can create sub-folders and target New Zealand as in www.site.com/nz and target Australia as in www.site.com/au
Continue reading
The subject discussed today is a hot potato in that there is intense debate and discussion whenever this topic comes up. Most SEO professionals would admit that there are several opinions floating around when it comes to targeting an international audience using a single domain and/or using multiple country specific domains.
It is a well known fact that the Title tag (as in <title></title> tags in the head section of a page) is the most important factor that influences on page optimisation with respect to the search engines.
The title tag is significant in two ways in that the search engines look at it closely to get a good idea of what the page is about. The title tag gets listed in the search engine results pages (SERPs) on which users click to go to the specific page in question. A meaningful title tag increases the click frequency.
Hi everyone,
A successful search engine optimisation (SEO) campaign takes time and effort.
Just as Rome was not built in one day, a successful SEO campaign equates to hard work in terms of clean site design, good linking architecture, use of clean code and intelligent use of h# tags.
Hi all,
Google has introduced Google Profiles which offers a window of opportunity to each one of you to have an introduction to yourself and what you do.
Hi all,
I am Ravi Venkatesan, senior SEO consultant and the latest addition to the Search marketing team at Netconcepts in Auckland, New Zealand.
I have around 9 years experience in the search marketing field and am adept at both organic search engine optimisation(SEO) and pay per click (PPC) marketing.
I have worked on a variety of projects ranging from accounting and legal fields to ecommerce and New Zealand travel and tourism projects with a huge dose of social media marketing.
I am an avid learner and keep up with the latest trends of the incredibly dynamic search marketing field that is growing astronomically with each passing day. I am looking forward to working with the clients of Netconcepts and use my knowledge gleaned over the past many years to the best of my ability to achieve clients’ and company expectations.
Cheers
Ravi Venkatesan
There’s loads of places to find free WordPress themes, the best is probably the official WordPress Theme Gallery. You name a topic and there is undoubtedly a royalty free theme available to suit.
Our own talented studio head, Karen Rubado, designed this theme for the Online Marketer blog, and we figured we might as well make it available for others to use too…
Download Online Marketer WordPress Theme
Here’s a screenshot:
We have a few customizations live on this site which we’ve had to remove from this distribution so that it will play nicely with an out of the box install of WordPress, but we hope you’ll agree it is a nice, simple, and clean theme…and of course it is pretty well optimized for SEO :)
Installation Instructions:
Leave a comment here if you have any questions. We’ll try to answer them as best we can, but please understand that we can’t promise to provide installation or customization support beyond informal Q&A :)