Even though it is early days for Tim Norton’s PlanHQ, his team are making quite a bit of traction with their web based business plan software. Below is an iJump interview (thanks Simon!) with Tim in regards to his approach to marketing of PlanHQ using the blogging world as their main driver of referral traffic to their site. I highly recommend to OnlineMarketer.co.nz subscribers that this interview is well worth the watch. The main points of the interview are:
- PlanHQ participate in the blogger community to drive traffic to their site.
- They focus on bloggers who will influence main media
- The data that is generated within their website and software application by its users helps with decision making on future product developments
- Tim uses PlanHQ himself for their business
- Finding existing communities to participate online is easier than starting your own community
- The first phase of marketing PlanHQ was to get people talking about the product which is a “pull” marketing strategy. Tim will now go into “push” mode.
- Tim typically blogs every 2 days.
- The main benefits of blogging for PlanHQ are: increasing traffic to the site, high quality engagement with their target market, the ability to test ideas and get immediate feedback and to gain trust.
Tim Norton is speaking at the Interactive Marketing Summit next Monday, 26th May. Netconcepts will also be at the conference. It will be a great day mixing with some of the leaders in the online space in New Zealand.
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Even though Tim may be doing lots of blogging it doesn’t help if his site is not working properly which it has not been now for several months. The download facility for your plans just goes into limbo and the fact that they have separated out the marketing side to a separate site makjes it less user friendly. He needs top live up to his blogging.