Vouchermate.co.nz
I was passing through our living room on my way to enjoy some afternoon summer sun outside on the deck, when I happened to glance at the telly on my way out. The sound on the TV was muted, but I did catch a quick glimpse of an advert for a web site called vouchermate.co.nz. on C4 and thought I’d better check them out.
Vouchermate is a web site where companies display downloadable vouchers for discounts on their goods and services. You can either print them off for free, or send a textcode and have a voucher sent to your phone at a cost of 50c per voucher.
So, it’s a pretty simple idea. You can’t go wrong if you want to get some discounts. My initial thoughts on this web site concept is…. are people really going to bother to go to the effort of doing this just to save a few pingers? For me personally, I probably would go to the effort if I thought I was getting a pretty good discount. So, for the sake of my curiousity and research, my search begins.
Within in my local area, I find six vouchers available. Four vouchers for Beaurepaires, two for the National Combat Simulation Centre and one 10% discount for Gr8 SHUZ Footwear. I ‘m not really interested in any of their promoted discounts. I search other areas around where I live as well, but still don’t find that much that I would be interested in. The only two vouchers that I may be currently interested in is a 10% discount on flowers from All Season Flowers and the ‘Bring a friend free of charge when you buy a Friends of the Zoo membership’. So, doing the math…. if I bought a $25 bunch of flowers (and lets be honest you can’t really get much in the way of flowers for under $25) with a 10% voucher discount, that would be a $2.50 discount on the flowers. Well, I really don’t think I would go to the effort to use that voucher, purely because I don’t think the $2.50 (minus the 50 cents if you use the text option) is that it’s that much of an amazing discount. Honestly would you really bother. I think I would go to the effort if I found a voucher for something I wanted that had a discount of 20% or more. These kind of 20% or more discounts are available from some companies on vouchermate.
Even so, I don’t know if I’m convinced that I would go out of my way to use Vouchermate. Maybe I would, if I happen to remember to check the site before I got out shopping next time, but then again maybe I won’t remember. My thoughts at the moment is that Vouchermate is a bit, well, boring. It needs more than just come check out the vouchers available. Looking at their blog, the March 12 post talks about their biggest ever surge in site traffic since their TV advertisements started on TV3 and C4. Getting people to the site is one thing, but getting people to do a repeat visit is even harder. How about some bigger incentives to revisit the site, like maybe some competitions where you can win some fancy prizes or something?
July 7th, 2008 at 4:01 pm
Hi There i like your post if you are in wellington we should catch up i might have some work for you thanks